Mellon Foundation - Sonic Logo
Sonic Branding
Mellon Foundation
Pentagram
As part of Pentagrams work with the Mellon Foundation to bring new life to the foundations branding, I worked to take their sonic identity and turn into a mission statement. The result, a sonic identity that loudly declares their goal to bring arts to those who are able to access it the least!
To realise this, I looked to Florence Price, the first woman of colour to be recognised as a symphonic composer. By drawing from the opening passages of her Symphony in E Minor, I created a flexible identity that not only let Mellon Foundation move between varying tones of voice, but also championed the artists who are often most ignored and overlooked and shining a spotlight on them.